When delivering presentations to key stakeholders, clients, or colleagues, it’s as much about how you make them feel as what you tell them. 

In Matt Abrahams’ article on tips and techniques for compelling presentations in the Stanford Graduate School of Business, he writes:  

“Emotions are highly motivational, so think about the emotional response you want from your audience and then plan to present in a manner that reflects that response.” 

To keep people on track, William Kahn’s tripartite approach is a brilliant principle to follow. This approach focuses on spiking engagement through three principles: intellectual engagement, physical engagement, and emotional engagement, and immersive environments can help with all three. 

At Igloo, we’ve seen a recent rise in the number of clients using immersive rooms for stakeholder presentation and engagement, such as our recent case study with EY.  

So, we’ve compiled what we’ve learned over our 20+ years of building immersive spaces, along with our client teachings, to show you the ways that immersive rooms can help you craft the perfect pitch. 

Intellectual Engagement 

Intellectual engagement moves your people from just being busy to being deeply focused. This can be achieved through fostering active learning, using open-ended questions, creating self-discovery moments, and providing choice and autonomy in how tasks are accomplished. 

How does an Igloo immersive room help? 

Igloo Core Engine integrates natively with collaboration tools such as Miro, Microsoft 365, and almost any web-based content, meaning you can bring your participants into your content, fostering a participatory and collaborative approach to discovering the answers you want to convey. 

It also means that participants can leave the room, complete tasks in a number of software applications, and then return to the immersive room to present their software creations, boosting autonomy. 

Physical Engagement 

Physical engagement refers to the energy, effort, and participation of those you’re delivering to. Utilising kinesthetic learning, taking action-based learning into new environments, and actively participating in your pitch are all ways to drive physical engagement. 

How does an Igloo immersive room help? 

Immersive rooms naturally lend themselves to active participation. Because of the space afforded, you can bring physical props into the immersive environment, blending the physical and digital. And because no additional equipment is required, you don’t get the barrier to face-to-face interaction that you do with headsets. 

Unique features of Igloo Core Engine, such as Triggers and Actions, can enhance participation by creating active choices and physical participation that bring custom outcomes. For example, selecting an answer to a multiple-choice question can pull up reasons for that decision, prompting participants to reflect on their answer and why they chose it. 

Emotional Engagement 

The final pillar, and perhaps the most important, is the feeling of connection, enthusiasm, and dedication of your audience. Using compelling narratives, cultivating vulnerability and authenticity, fostering positivity, and aligning your pitch with the values of the audience. 

How does an Igloo immersive room help? 

Emotional engagement is where immersive rooms really shine. Liberating content from two-dimensional screens into fully-fledged immersive environments heightens participation, turning passive content into an active experience. 

Igloo immersive spaces reduce social friction, creating shared experiences that can engage all five senses and reduce distractions, transporting participants to worlds of your choosing. 

Igloo Core Engine’s layer-based system also means that you can mix-and-match content types, engaging different parts of the room and different parts of the mind, with the capability to merge both immersive and non-immersive content. 

The Igloo opinion 

Crafting the perfect pitch is a complex process that takes a large amount of personal effort, synergy between content and speaker, and, of course, a good, engaging topic. 

You won’t get all three by chance, but you can give yourself the best opportunity to do so with careful planning and preparation. And, if you’re a forward-thinking organisation that cares deeply about outcomes, investing in immersive technology might be the best way to drive both internal and external engagement. 

Immersive rooms bring natural engagement and participation, and Igloo Core Engine-powered rooms can bring almost any digital content into a three-dimensional environment, meaning your space is easy to use and will gain maximum ROI. 

If you’re looking to drive engagement with the perfect pitch, click the button below to learn how.

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